Nike Tops Peers in NFT Revenue Generation, $185M Raked in!

Nike Tops Peers in NFT Revenue Generation, $185M Raked in!

Nike, a well-known brand in the fashion industry, has risen to the top of the list of Non-Fungible Token (NFT) exposed traditional corporations who have raked in the most money from digital collectible transactions to this point.

According to information obtained by Dune Analytics and provided by NFTGators, Nike has accumulated a total revenue of $185.26 million during the course of its business history. This number was presented by the corporation based on the total number of transactions, which was 67,251.

Brands in the fashion and entertainment industries started embracing NFTs as a new method to communicate with their customers and followers all around the world around the same time last year. Many purchased valuable non-fungible tokens (NFTs) like not only the CryptoPunks and Bored Ape Yacht Club (BAYC), but also quite a number of brands established their own NFT collections, which further demonstrates the widespread interest in NFTs.

The brands that took the plunge into NFTs appear to be reaping the benefits of that decision now, as the productivity gained from their investment is not insignificant.


All Major NFTs Doing Well

According to the findings provided by Dune Analytics, Dolce & Gabbana is placed in the second position on the list of brands that have NFT exposures, as the company’s sales totals $25.65 million. Tiffany, Gucci, and Adidas are three of the brands that make up the top five list of most valuable brands based on their NFT revenues.

The vast majority of brands that have demonstrated a constructive interest in and commitment to NFTs have witnessed a fantastic return on their investments. This accomplishment demonstrates that investments or interests in Web3.0 are not totally pointless. The exposition on the site of royalties earned on each entity’s unique NFT collections is a very significant piece of data that can be found in the Dune Analytics data.

Since the launch of the collection, Nike has made a total of $92.1 million in royalties, which suggests that there have been a significant number of secondary sales of the respect NFTs. Tiffany, Budweiser, Bud Light, and the Pepsi Mic Drop are the only four of the top ten featured brands that have not yet registered any transaction sales. This suggests that the NFTs have not yet entered the secondary markets or that collectors are HODLing them with the intention of selling them in the far future.

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