Getty Images is getting ready to provide individual collectors with new photography NFTs.
Getty Images, responsible for creating visual material, will create NFTs using pictures from its 1970s cultural and musical collection thanks to cooperation with Candy Digital.
The latest collection resulted from Candy Digital and Getty Images collaboration (1) in May 2022.
At the time, the Chief Executive Officer of Candy Digital, Scott Lawin, asserted that the cooperation would “creatively bring these famous and rare pictures from the last 200 years to life for people to see and collect in a new digital format.”
Lawin believes that the organization can reach a different demographic of customers thanks to its partnership with Getty Images.
Also, the Chief Executive Officer of Getty Images, Craig Peters, stated that the cooperation with Candy Digital would promote the company’s aim to connect people with exclusive visual content. This was mentioned in the CEO’s statement.
In addition to this, he mentioned that “the rapidly expanding audience of NFT collectors represents tremendous prospects for both our worldwide photography community and our organization.”
Don Paulsen, David Redfern, Fin Costello, Richard Creamer, Steve Morley, and Peter Keegan will all have pieces included in this collection.
On or around the 21st of March, these collections will be made available for open issuance on the website of Candy Digital. Their pricing will range anywhere from 25 dollars to 200 dollars.
The US, Australia, Hong Kong, Japan, the UK, and several nations in Europe will be among the places where consumers will be able to buy it.
In the meantime, Candy Digital will also provide volunteers with introductory NFTs between March 7 and 15.
Photo NFTs have Been on Rise Recently
The collection release coincides with a turnaround in the NFT market’s downward trend. After a tumultuous year in 2022, the trading volume has increased for the past four months.
The month of January saw a rise in NFT sales of 41.96%. NFT trade reached over $2 billion by the end of February, representing around a 117% rise from the figure in January.
Yet, there are signs that the spike in the trading of non-traditional assets (NFTs) may not be the consequence of a renewed interest in NFTs on the part of the general public. The increase appears to be related to the newly developing NFT marketplace known as Blur.
Customers that trade high-value NFTs on Blur’s platform and do so only through that platform are eligible for mouthwatering bonuses and rewards from the company.
OpenSea’s monthly trading volume climbed by 18% in February, but at the same time, creator royalty costs decreased. This occurred even though questions are being raised regarding the legitimacy of Blur’s techniques.