Etihad Airways Plans Web 3.0 Loyalty Program

  • The EY-ZERO1 non-fungible token (NFT) collection of Etihad Airways has been enlarged, bringing new advantages to NFT owners.
  • Benefits including priority check-in, Etihad Guest Silver Tier Status, and the option to stake NFTs to earn miles are offered with the 300-edition update.
  • Exclusive perks, such as Etihad Silver Tier status and entry to an NFT holders’ event at the Yas Marina Circuit Formula 1 race, were given to the inaugural EY-ZERO1 NFT holders.
  • A greater variety of physical and digital benefits, including lounge access, improved Etihad Guest Miles earning potential, and a unique membership card, are included in the new limited edition.
  • In an effort to capitalize on the rising popularity of Web 3.0 loyalty programs, Etihad Airways plans to introduce the “Horizon Club” program in September.
  • When the airline launches its staking-for-miles program, community members will be able to lock up their NFTs and earn Etihad Guest Miles, which can be used to book flights, receive seat upgrades, and receive other benefits.
  • NFTs are growing in popularity in the aviation sector, and other airlines are looking into NFT-based programs for rewards and tickets.
  • The new NFTs were developed by Etihad Airways with support from its Web3.0 partner Arcube, while Crossmint manages cryptocurrency and credit card payments for the carrier.

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