The well-known American rapper and actor Snoop Dogg has just come forth with the news that he is one of the founders of the Web3-based live-streaming application known as “Shiller.”
The well-known hip-hop musician has established yet another connection in the Web3 industry with this company.
Shiller intends to merge Web3 technology with live-streaming content in real-time to create a “live broadcast platform.” With serial entrepreneur and software developer Sam Jones, Snoop Dogg is now listed as one of the app’s founders.
Snoop Dogg has been involved in several different Web3 agreements over the past year, and this one is the most recent of those partnerships.
In April 2022, the previous year, Snoop Dogg collaborated with Sanbox metaverse to create an NFT collection called “Snoop Avatars.”
At the same time, he issued a hip-hop record titled “A Hard Working Man,” which was later accompanied by a drop of 50,000 pieces of NFT.
In addition, the rapper has formed a business relationship with Yuga Labs, the developers of some of the most well-known NFT collections, such as Bored Ape Yacht Club (BAYC) & CryptoPunks.
At the MTV Video Music Awards on August 29, Snoop Dogg appeared on a stage modified to resemble the Metaverse.
Roobet, a cryptocurrency casino, announced a collaboration with Snoop Dogg earlier this month. The relationship would see Snoop Dogg as the company’s “Chief Ganjaroo Officer.” Matt Duea, one of the co-founders of Roobet, stated (1):
“From the very beginning, our goal has been to push the limits of what a game brand can be, and Snoop’s a true visionary,” said the company’s CEO.
Together, we are going to make a real difference in how people enjoy themselves while participating in online entertainment.
Because the satisfaction of our players is of the utmost importance to us, we are dedicated to delivering the most engaging and realistic online gambling experience that can be found anywhere.
The future of online content is shining brighter than it has in a long time now that Snoop is on our team. Prepare yourself!
What is Shiller?
Shiller, a “live broadcast network” powered by Web3, will prominently feature blockchain technology throughout the site. Because of this, “content makers” will be able to “token gate” their streams while simultaneously promoting non-fungible tokens (NFTs) and other products available on e-commerce websites.
Payouts to these content creators will be made in cryptocurrencies such as Ether or NFTs, which may be traded out for fiat currency later. On March 2 of this week, Shiller said that the decision had been postponed until April of the next month.
The introduction of Shiller is an attempt to broaden the scope of the creative economy, in which Web3 will play an important part. The Web3 movement would eliminate intermediaries by providing creators with complete ownership of their work.
This is in contrast to Web1 and Web2, which were dominated by social monopolies such as Facebook and Google, which dictated the economy of creators. In addition to this, the process of monetization will be entirely distributed.